Brands - Tailored for Every Body: Yitty’s VP of Design on the Future of Shapewear Industry
Brands - Tailored for Every Body: Yitty’s VP of Design on the Future of Shapewear Industry
Blog Article
Co-founded in 2022 by Grammy Award winner Lizzo and activewear giant Fabletics, Yitty has quickly transformed from a size-inclusive shapewear brand into a full-fledged lifestyle label. Expanding into categories like lingerie and swimwear, the brand is redefining comfort, style, and empowerment through its collections.
In a fast-evolving market, shapewear is shifting from restrictive, functional garments to seamless, all-day essentials with a fashion-forward edge. According to Kara Lacayo, Yitty’s Vice President of Design, the brand listens closely to its community via exclusive member events and private social groups. Consumers consistently express a preference for ultra-soft, second-skin textures that provide smooth support without tightness or compression marks.
Trends emerging for 2025–2026 point to two key directions: an expanded palette of skin tones that better reflect real diversity beyond traditional “nude” shades, and a growing appetite for bold, expressive colors. Together, these trends are making shapewear more personal, inclusive, and reflective of individual style.
Gen Z and millennials are also reshaping the narrative around shapewear. For them, it’s a tool of self-expression, not something to hide. They seek designs that can be layered, styled, and confidently worn as outerwear. This demand is driving innovation at Yitty, which has embraced the underwear-as-outerwear movement since day one.
Blending functionality with fashion remains one of the brand’s biggest design challenges—and achievements. The goal, Lacayo says, is to make technical garments look effortless. From seamless finishes to engineered support structures, each detail is meticulously crafted and tested on real bodies to ensure performance and comfort.
Innovation is embedded in Yitty’s DNA. The brand maintains a relentless focus on community-led design, continuously refining products—even bestsellers—to meet evolving needs. Looking ahead, Yitty is set to unveil exciting new collections in lingerie, emphasizing elevated silhouettes and luxurious materials. A key highlight: a breakthrough shapewear fabric that delivers signature sculpting power with an upgraded tactile experience.
With its commitment to comfort, confidence, and community, Yitty is shaping more than just bodies - it’s shaping the future of fashion.
For those interested in the latest market news, don’t miss INTERFILIÈRE SHANGHAI 2025, taking place October 13 - 14 at the Shanghai Exhibition Center. Discover innovative supply chains and raw materials, and catch the newest product trends from leading brands.
Pre-registration for INTERFILIÈRE SHANGHAI 2025 is now open.
INTERFILIÈRE SHANGHAI is an international leading body fashion show that has been serving the China's market for 20 years. INTERFILIÈRE SHANGHAI 2024 offers you the cutting-edge perspective and resources for the global intimate apparel body fashion industry, helps all exhibitors enhance brand influence in both domestic and overseas markets, and accelerates all attendees’ business development as well as the intimate apparel body fashion industry continuously breaking through aesthetic accomplishments from garments, accessories to apparels, and gaining insight into the latest fashion lifestyle trends.
Contact us
Sales
Ms. Riana Cai
Riana.Cai@comexposium.com
+86 21 62170505 x 8059
Ms. Kira Liu
Kira.Liu@comexposium.com
+86 21 62170505 x 108
Media
Ms. Nicole Sun
Nicole.sun@comexposium.com
+86 21 62170505 x 8049
Visitors
Ms. Winnie Wen
Winnie.wen@comexposium.com
+86 21 62170505 x 8049